Augmented Reality

Bothwell Cheese is proudly introducing a new line of lactose-free cheeses, available in five different flavours. With over 7 million Canadians suffering from lactose intolerance*, our mission was to create a line of lactose-free cheeses that are not sacrificing the product’s taste or quality, while being suitable for both lactose-intolerant and mainstream consumers. You will never be able to tell the difference between our regular and lactose-free varieties, as they are both deliciously premium, high-quality cheeses made with 100% Canadian milk and no modified milk ingredients.

New Launch Award Nominee

Bothwell’s Lactose-Free line of cheeses is a Best New Product Award Nominee under the category “Cheese Block.” Canadian consumers from coast-to-coast vote for their favourite new products under various CPG (Consumer Packaged Goods) categories. Visit shopperarmy.com between mid-November 2022 and mid-January 2023 to cast your vote.

With this exciting product launch, we have included an interactive smart packaging experience tied to an Augmented Reality (AR) app that engages the consumer through a virtual platform. By following the steps below, you will be able to bring our own, chef John to life as a human hologram, and learn everything about our lactose-free line up, while getting access to unique recipes and $1.00 off digital coupon. Scan the QR code and enter the world of Augmented Reality, you will be impressed with and start creating your favourite recipes with lactose-free cheeses. Everything is better with Bothwell.

Bothwell Lactose-Free Cheeses

How to Use the Augmented Reality App

Step 1

AR Step 1

Open the camera app on your smartphone and scan the QR code on the cheese label.

Step 2

AR Step 2

Download Nextech AR Solutions ARitize mobile app on iOS or Android

Step 3

AR Step 3

Follow on screen instructions to launch the augmented reality human hologram experience.

Recipes

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